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adidas launches adiZero F50 miCoach

adidas has unveiled the world’s first football boot with in-built miCoach technology, enabling players to analyse their speed, distance and work rate during a game.

Via its miCoach Sensor data capture chip housed in a cavity within the outsole, the F50 adiZero miCoach (RRP from £200) is capable of measuring:
• 360° personal performance data.
• Speed.
• Distance.
• Number of sprints.
• Intensity work levels.

Players can download stats to their smartphone and directly into a newly created platform that takes personal performance stats and builds them into the ultimate gaming experience.

Players can also download their data to the online training hub to see graphical representations of their performance, relevant training programmes from the best clubs in the world, and ways of sharing and comparing their performance.

Players including Lionel Messi, Gareth Bale, Ashley Young, and Samir Nasri will wear the boot, which weighs 165g, from November 2011.

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