Product Counters

Arena Launch New 2021 Tokyo Inspired Collection

Leading swimwear brand, arena, worn by some of the biggest swim stars in the world including Olympic and World Champion Adam Peaty MBE, have launched their new Tokyo-inspired range – the Bishamon collection – as we look forward to 2021 and the biggest sporting event in the world.

Arena has invoked the warrior spirit and Japanese tradition in the launch of their special new kit, to get behind all of their athletes at 2021’s premier sporting spectacle. In addition to the global range of racing suits and goggles, the Collection features an exclusive collection of swimwear and leisure wear in the national colors of Great Britain.

The Bishamon Story

One of the Seven Gods of Fortune in Japanese folklore, Bishamon (or Bishamonten) is an armor-clad warrior god, a guardian deity who protects and brings divine favour in battle. He carries a spear in one hand, and in the other a pagoda symbolizes a divine treasure house, whose contents he both guards and gives away. The Bishamon Collection honours this spirit, celebrating the fighter that exists in everyone, and supporting them with arena’s distinctive armour so that they can be at their very best during the heat of the battle, whether it be in a global competition pool or a community centre training session.

Arena’s Bishamon Collection includes two high-end competition racing suits – the Powerskin Carbon Glide and Carbon Core FX – as well as an exclusive Take Down range of swimwear and accessories produced in the red, white and blue of the Union Jack. The Take Down range is also available in the global colours of black, white, turquoise and grey.

Adam Peaty: “(Like warriors), I think athletes have both weaknesses and strengths, and recognising these is very important to become an even better athlete. I have a lot of patience, discipline and an unparalleled work ethic, and I use adversity to propel me forward, using it as motivation rather than seeing it as an obstacle. Mental angels and demons can also affect a professional athlete, especially those that have been at the top of the game for a long time. Mastering these is a long self-discovery journey, something that has no end but that is exciting as you are always learning about yourself. Looking forward to the Olympics, my self-confidence is at an all-time high, and this will be needed to do what I want to be able to do in this race. Containing the excitement and nerves is a big thing, but also embracing the Olympics for what they are is also huge; the potential to inspire millions of people around the world.”

Further information:
http://www.arenawaterinstinct.com/Bishamon

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button