Beats by Dr Dre (Beats) have announced a host of exceptional new wireless products, expanding the brand’s premium portfolio to include a new line of wireless earphones called BeatsX along with the next generation of two current best-sellers with the introduction of Powerbeats3 Wireless earphones and Beats Solo3 Wireless headphones.
As a collection, these new products include the Apple W1 chip, Class 1 Bluetooth, Fast Fuel charge and the premium sound fans around the world have come to expect from Beats products.
Beats was co-founded by Dr. Dre and Jimmy Iovine and is part of Apple.
Beats president Luke Wood said: “Beats has always been dedicated to delivering the best possible music listening experience.
“Now that almost everything we consume in media has a sound component, superior audio playback quality is key.
“With our new product, we are delivering great design, innovation and sound so that you can hear everything the way the content creators imagined.”
In 2016, Beats’ wireless headphone business as a whole grew by 127 per cent (Source: The NPD Group, U.S. Retail Tracking Service, Stereo Headphones, Bluetooth Capable, by Units, Jan- July 2016).
Ben Arnold, executive director, industry analyst for consumer technology at The NPD Group, said: “Bluetooth continues to fuel growth in the stereo headphone market as consumers recognize the value and convenience of wireless listening.
“June was the first month in which Bluetooth headphone dollar sales overtook non-Bluetooth sales in the US, a strong indicator that wireless listening is poised to become the leading way consumers experience music on the go.”
