If there’s one area of the body that men need to keep free from sweat and bacteria and ready for action it is ‘down under’.
As a result, one of the world’s largest sports brands, Canterbury of New Zealand, has developed the ultimate range of men’s briefs and boxers. And with over 100 years of making the very best rugby product, they know what they’re talking about when it comes to sweat!
Using performance fabrics, rather than the more traditional cotton, Canterbury’s range of underwear for men offer consumers three key benefits – keeping that all important area warm, cool or supported.
There are three bespoke products designed for a variety of situations:
• The ‘ball control’ range is aimed purely at the sports market, with support being the key design feature
• ‘Coolers’ are designed to help people keep cool
• ‘Warmers’ are designed to keep a guy warm throughout the winter
All three products also incorporate elements of design that maximise dryness, freshness and comfort.
