For the first time ever, INTERSPORT will be bringing Leo Messi products exclusively to its shelves with the World Cup and La Liga editions of his adizero f50 Messi signature range.
Messi will take to the field at the 2014 FIFA World Cup in his own limited World Cup edition adizero f50 Messi for the duration of the tournament.
Inspired by Messi’s explosive pace and patriotism, the boot design is stunning and unique.
In a year when Argentina stands a good chance of going far in the world’s greatest tournament, all eyes will be on Messi and his signature adizero f50 boots.
Once back to club for the start of the new domestic season, Leo will then step into a new La Liga edition adizero f50 of his signature boot.
This La Liga version of the adizero f50 maintains the revolutionary lightness and speed of its predecessors, and is inspired by the way Messi plays the game, with the words of his footballing mantra inscribed on the boot in a beautiful golden colourway.
Both of these adizero f50 Messi boots are available exclusively at INTERSPORT and will be activated through an integrated campaign in-store, in print and on digital and social media, with Leo Messi at the forefront to reach his football target group and leverage his fame for INTERSPORT.