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Helly Hansen makes hot pink the cool colour for summer

As fashion reports across the globe predict hot pink to take the 2011 catwalks by storm, Helly Hansen is ahead of the game as it launches its stylish summer collection featuring an array of pink gear.

Known to captivate and stimulate the psyche, Helly Hansen’s hot pink colourway is sure to inspire the UK’s women with the confidence to look and feel great during any sporting activity.

All fashion conscious athletes will love Helly Hansen’s new range of hot pink apparel.

From baselayers and technical tees, to jackets, fleeces and pants, there is something pink to suit all tastes – whether soaking up the summer sunshine, jogging through the park, training in the gym, or wrapping up warm on cooler days.

Key pieces in the collection include:

W Pace Singlet – fashionable, sleeveless jersey singlet with added protection and maximum comfort. Features a seamless construction for increased comfort. SRP £26.00. Available in XS-XL.

Vancouver Packable Jacket – featuring waterproof, breathable protection for rainy days, the Vancouver Packable Jacket can be easily packed away into its own pocket and stored in a backpack or handbag, so it’s perfect when on the move, camping or dodging the British weather at a festival. SRP £91.90. Available in XS-XL.

Pace LS Half Zip – a performance packed athletic jersey, perfect for any high-intensity activity, indoor or out. Pulls excess heat and sweat away from the body for long term dryness while working out. SRP £51.20. Available in XS-XL.

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