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Litelok Targets IBDs with sales team

With a new Sales Manager and a five strong team of agents, independent retailers in the UK and Ireland can now easily access the award-winning range of bike locks from Litelok, the high-tech Welsh manufacturer.

Managing the sales team and National Accounts is John Styles. Having worked at Windwave, Madison and Zyro, John brings a wealth of industry experience. He will also be looking after EU partnerships.

The sales team is comprised of Mike Clark (South London, Kent & Sussex); Paul Edwards (West Midlands, Wales & Ireland); Tim Hall (North & Scotland); Edd Hames (East England and North/Central London) and Kelli Salone (South West & South Central).

Litelok founder, Neil Barron, said: “We’ve recently passed 15,000 units sold and have expanded our production capacity to meet growing demand. Having firmly established ourselves and picked up awards from the likes of Cycling Plus and The Independent, we’re now well set to properly service the independent trade.”

The brand, which launched on Kickstarter in 2015, has recently expanded its product line from the Original, which is designed to be carried on the bike, to include new Wearable versions which are worn round the waist. While the Original is still the lightest Gold secure lock you can buy (just 1.1kg), the three longer sizes of Wearables still weigh in at under 1.4 kgs.

Being Gold secure rated, Litelok has found many of its consumers have high value or e-Bikes and have often been urged by their insurance company to get a better quality lock.

A surprising fact about the firm is that nearly half of all its customers buy two locks – with ‘key-alike’ pairs, they can easily be joined up to attach multiple bikes and are ideal for cycle racks, motor home bike carriers and home security situations. (Original Gold RRP: £89.99 / Wearable Gold RRP: £99.99).

Retailers who want to use Liteloks to secure their own display bikes in and around their store and vans can purchase any number of keyed-alike locks in specific batches. Stocking enquiries via Litelok’s local agents, or email:

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