MP Michael Phelps Brand and Aqua Sphere Launch MP Training Suits
The launch of the MP brand last year – the much anticipated collaboration between Michael Phelps, the most decorated swimmer of all-time, Bob Bowman, head men’s swimming coach for the 2016 U.S. Olympic team and Arizona State University head coach, and Aqua Sphere, the premier swimming equipment manufacturer for fitness swimming and triathlons – has created a blistering new line of premier competitive swim gear and training equipment which is gathering impressive media reviews from independent testers.
This February, MP training suits are the latest products to arrive at retail in the UK and they are designed to effectively meet the durability demands of competitive swimmers. Made from XLance Eco, a technologically advanced sustainable fabric which is extremely chlorine-proof, the elasticity in these swimsuits remains the same even after 240 hours in the pool. In addition, the fabric has an immensely long-lasting resistance to sweat and sun cream. Further to their invaluable technologically-advanced features which competitive swimmers will welcome, Phelps himself enjoys electrifying colours and patterns and he has personally selected the vibrant fabric prints which give the range huge visual appeal. The end result is a range of MP training suits which not only perform well, they look super stylish. Available in women’s one-pieces SRP £34.99 and men’s briefs SRP £29.99, all the designs are named in honour of Phelps’ beloved USA hometown, Baltimore.
With their vast expertise, Phelps and Bowman had very clear ideas about what should be improved in the world of competitive swim gear. In creating the MP brand, Aqua Sphere relied on them to drive the product development priorities and provide feedback throughout the process in order to convert those ideas into working products.
Phelps will train using the entire line of MP swim gear heading into the 2016 Olympics.
“The 2016 line of MP products builds off of the successful launch of the brand in April 2015,” says a spokesman for Aqua Sphere. “We look forward to the continued introduction of innovative technical swim products to serve competitive swimmers’ needs.”
For more information on MP products, please visit www.aquasphereswim.com/uk.
About MP
Launched in the spring of 2015, MP designed by Aqua Sphere is a shared vision to develop innovative products that are inclusive and accessible to a broader range of swimmers across the full swimming lifecycle. Combining Aqua Sphere’s global product design expertise and distribution with Michael Phelps’ and Bob Bowman’s experiences at the highest levels of swim performance, the MP brand features technical swim products leveraging proprietary technologies and performance enhancing designs.
About Aqua Sphere
Established in Genoa, Italy, in 1998, Aqua Sphere is the premier swimming equipment manufacturer for fitness and recreational swimming, aquatic exercise and triathlons. With the launch of its cutting-edge Seal Mask—the world’s first swim mask, the company set the industry standard and today continues to innovate with a complete range of premium products, including eye protection, swimwear, triathlon wetsuits, footwear, and swim fitness and training accessories. The designs have gained the respect and loyal following of many celebrities and notable athletes, including the world’s most decorated Olympian Michael Phelps, with whom Aqua Sphere is partnering to develop a global brand partnership. Alongside its parent company Aqua Lung and supported by an international distribution network, Aqua Sphere has grown into a worldwide enterprise representing unparalleled design, development and manufacturing expertise, with a global footprint in more than 90 countries. For more information, visit www.AquaSphereSwim.com orhttp://www.Facebook.com/AquaSphereSwim.
About Aqua Lung
Aqua Lung pioneered the creation of modern diving equipment in 1943 when Captain Jacques-Yves Cousteau teamed with Emile Gagnan to develop the first “aqua-lung” that made underwater exploration possible. Today, the brand continues to be the leading global designer and manufacturer of dive and water sports gear. With a deep commitment to quality, research and testing, Aqua Lung has revolutionized the scuba diving experience by setting industry standards for scuba equipment in technology, comfort, safety and design. The company’s rich history as an expert in the dive and water sports industry has led to the demand of Aqua Lung equipment for recreational, technical and military applications in more than 90 countries around the world, under the brand names of Aqua Lung, Aqua Sphere, Apeks, U.S. Divers, and Stohlquist. For more information, visit www.AquaLung.com or http://www.Facebook.com/AquaLungDivers.
