Novak Djokovic, the world’s top ranked tennis player, will premiere his new HEAD Speed racquet at the Australian Open in January, but a teaser film launched by HEAD Tennis on www.youtube.com/headtennis proves he has already completed intense, secret testing with his sponsor to try out the new version of his racquet – with some spectacular results.
The teaser film shows exclusive footage from a secret test session, with Djokovic on a tennis court guarded by security people and draped in black cloth.
The Serb arrives at the court with a black suitcase, which is handcuffed to his wrist and labeled with a mysterious ‘G’ logo.
The security guards open the case and hand Djokovic a black prototype racquet.
Unfortunately the camera is not allowed onto the court, so tennis fans will have to wait until the beginning of next year to find out what really happened.
But one thing is certain – Djokovic’s new weapon seems to provide extraordinary ball speed, as at the end of the racquet test one of his serves destroys the fence of the tennis court.
So what is this mysterious ‘G’ giving Djokovic so much speed in his strokes?
HEAD officially announced that Djokovic’s new Speed racquet will be revealed and launched on January 11.
However, 50 tennis players worldwide have the chance to test his secret weapon prior to the launch date.
Via www.head.com/G and www.facebook.com/headtennis fans can sign up to receive and test one of 50 exclusive HEAD prototypes and leave a review for a chance to win a special prize – Djokovic’s black suitcase featured in the new HEAD spot.
The teaser film and testing initiative is the start of a multi-level, digital and retail communication campaign by HEAD Tennis supporting the introduction of the new 2013 racquet collection.
The objective of the campaign will be to encourage tennis players around the world to demo new HEAD racquets and experience the ‘G’.
For more information visit:
www.head.com/g
www.facebook.com/headtennis
www.youtube.com/headtennis
