The PureLime brand was created back in 1995 with a simple mission: to be a dedicated women’s fitness brand producing functional and fashionable fitness wear for women.
The new PureLime logo for AW12 season features a slice of lime named TheSlice
TheSlice and the lime colour represents PureLime’s heritage; the four segments represent PureLime’s philosophy: Feminine, Functional, Fashionable and perfect Fit.
From humble beginnings – the original offices were in a backyard above a sheet metal workshop in Østerbro, Copenhagen – PureLime has grown rapidly and now sells its clean Scandinavian designed garments worldwide.
The collections PureLime produces have also expanded greatly and now cover all areas of women’s fitness, from internationally acclaimed award winning sports bras through their unique seamless underwear line to tennis, fitness, running, spinning, dance, shoe and accessories ranges.
PureLime’s spring/summer 2012 collection is available from stock for delivery now and its Autumn/Winter 2012 collection is available to view now for forward order.
For more information about the PureLime range call Martin Hudson on 01697 742 711 or email martinhudson@purelime.com.
