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Shock Absorber launches lightweight sports bra with ultimate moisture control

Shock Absorber has launched the lightweight Ultimate Dry Advantage sports bra, which features a specialist two dry fabric treatment for ultimate moisture control.

The bra allows sweat to quickly wick from the body, so wearers stay cool and dry in the heat, and warm and dry in the cold, making it the perfect piece of exercise kit for outdoor sports and events.

Kirsty Kothakota, senior brand manager at Shock Absorber says: “We have seen a rising trend of women-only outdoor sporting events like triathlons and duathlons and feel that the lightweight and modern design of the Dry Advantage offers the best possible combination of technology and style for these kind of challenges.”

The seam-free moulded cups, wide ultra-flat underband and easily adjustable front fasteners offer maximum comfort and support during exercise.

The support of the bra has been ‘bounce’ tested at the University of Portsmouth, and it is cup and back sized for ultimate fit.

Shock Absorber sales director Ed Clyne adds: “We remain the number one sports bra brand and will always be the first to bring innovation and excellence to the sports bra market.

“We are excited to be launching another cutting edge sports bra”

The new bra will be supported with PR, as well as social media and online promotion.

Imagery and PoS materials are available.

Contact your local sales representative or call Gill Gosden on 01483 291450 for more information.

Sizes: 30-36A 30-38B-D, 30-36DD, 30-34E.

Colour: grey (GRB) available from May 2012.

W/S: £17.43.

RRP: £37.

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