Speedo Sculpture has launched its new ‘Secrets’ marketing campaign with a compelling ‘Are you in on the secret’ message that invites women of all shapes and sizes to enjoy the confidence that Speedo’s new body-shaping swimwear delivers.
The campaign is being supported with a dedicated microsite (www.speedosculpture.com), a digital advertising campaign, viral video, dedicated Facebook (www.facebook.com/speedosculpture) and Twitter (@SpeedoSculpture) platforms, and a promotional spa day competition in conjunction with Mercure Hotels and Spas.
The Speedo Sculpture range, developed specially for women by Speedo is centered around the concept that body confidence, looking good and feeling great about yourself are not all about quick fix solutions such as ‘dropping a dress size’ or ‘losing pounds in seconds’, but more about shaping and controlling the body to make the most of our natural curves.
The Secrets campaign focuses on Speedo Sculpture as a best kept secret and encourages women to spread the word.
Speedo Sculpture works by combining a package of hi-tech body shaping and tummy control technologies and materials, together with design details such as underwired bust support, to create a number of product options to best suit the different body shapes of women wearers.
Richard Ellis from Speedo says: “Speedo Sculpture is able to offer the everyday consumer a variety of products designed to flatter the natural curves of the body and support the curves to look their best, giving instant body confidence to the wearer.
“Collaborating with Mercure Hotel and Spas is a great way to share our ‘secret’ by showcasing the best of both worlds together – fantastic swimwear alongside fantastic spas, the perfect synergy.”
