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USWE opts for Polygiene technology in new running vests

USWE opts for Polygiene technology in new running vests
Outdoor and sports brand USWE is starting up a partnership with fellow Swedish firm Polygiene® to provide running vests that defeat odor and last longer. USWE specializes in bounce-free backpacks and hydration packs for mountain biking, running, skiing and motorsport. It is now expanding the products in its Pace™ range of advanced running vests, with the Pace™ 2 and the Pace™ 8, for spring/summer 2021.

Both vests feature USWE’s patented No Dancing Monkey™ Vest Harness System, which holds the vest snug while allowing for a full range of motion and no restrictions on breathing during high levels of activity, meaning longer and more comfortable runs.

In addition, the vests in the Pace™ series are treated with Polygiene BioStatic™ Stays Fresh technology from Polygiene. The technology inhibits the growth of odor-causing bacteria and stops the odor at the source, permanently. It therefore reduces the number of times a product needs to be washed or cleaned, saving energy, time and money, as well as prolonging the lifespan of the vest.

“For USWE sustainability is important in all aspects of our company. We are looking at this first project together with our friends at Polygiene as the first of many exciting projects together in order to really make a difference. The Polygiene treatment of our running vest series Pace will make the lifespan of our products longer and reduce the impact on the environment significantly. We are excited to provide our customers the opportunity to take part in this project and exited to interact with our customers to learn more on how they perceive it”, says Jacob Westerberg, USWE CEO.

USWE has a strong global presence, with the US market accounting for approximately 60% of its sales, followed by the Nordic region with 16%, the rest of Europe 12%, and rest of the world 12%.

As it looks to further expand the business, USWE is also launching an IPO, with the company joining the Nasdaq First North Growth Market today (24 June).
Ulrika Björk, Polygiene CEO, comments: “USWE has a unique offer thanks to their patented and user-friendly harness system for backpacks and hydration packs. We share the same values in terms of sustainability and prolonging the life of gear and equipment, which means that users can take full advantage of these products during high intensity activities for many years. We look forward to being part of their future journey and wish them luck on their introduction to the Nasdaq First North Growth Market today.”
See the film: Join the Stays Fresh movement

See the film: Join the Stays Fresh movement

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