Trends and features

How the regulatory clampdown on HFSS and alcohol products will hinder sporting events

The current Summer of Sport has focussed attention not just on the world of sports…

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Insights your brand can gain from Amazon Prime Day

Amazon Prime Day is one of the most important shopping days of the year, attracting…

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The Inevitable Age of App-Enabled Sports Wear

From dishwashers to fridges, ovens, and more, the addition of software-driven access to our homes…

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The Journey of Learning Mixed Martial Arts

Mixed martial arts (MMA) is one of the most exciting and fastest-growing sports in the…

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Adult physical inactivity levels reach all-time high

New data released by the World Health Organisation (WHO) on rising levels of physical inactivity…

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FMI Bytes: the golf shoes market embraces eco-friendly practices

The golf shoes market is a blend of style and functionality, where consumer preferences are…

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