Peak Friction Sales and Marketing Agency

Founded in 2024, Peak Friction is a sales and marketing agency working with specialist brands and distributors to bring their products and stories to retail partners of all sizes and in all aspects of outdoor sports, running and lifestyle.

We bring over 20 years experience in sales, marketing and brand management, and our own passion for the outdoors, to work with your brand to help deliver your goals in the UK & Ireland

We’re all about getting outside, whether that’s hitting the local crag or climbing wall, running our favourite trails with the dog, camping with the family or a hike and coffee with friends .

We are very proud to partner with a range of established brands and distributors across a variety of categories that inspire us to get outside more, including supporting leading distributors such as First Ascent UK with their portfolio of essential brands including Nalgene, LifeStraw and Ocun, and to be working with amazing start-up brands such as Inselberg, MOVV and Solex to bring new innovation to the apparel and accessories categories.