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adidas and Chelsea FC pitch in

adidas and Chelsea Football Club have unveiled the first of four free-to-use ‘Blue Pitches’ in London aimed at getting youngsters in the capital playing sport.

The all-weather pitch at Battersea Park School in Wandsworth was formally opened by Chelsea manager Luiz Felipe Scolari, chief executive Peter Kenyon and players Frank Lampard and Michael Ballack on November 13. The Blue Pitches are permanent installations and can incorporate football, basketball and tennis. Each one will be maintained by the local borough council and will be used primarily by Chelsea’s community coaches to provide sporting opportunities for local youngsters and also to extend their work in helping them tackle crime, gangs and anti-social behaviour. In addition, local schools situated near the four pitches in the boroughs of Kensington & Chelsea, Hammersmith & Fulham and Wandsworth will be offered after-school coaching, with education and training days available during school holidays.

“The Blue Pitches are state-of-the-art facilities which underline our commitment to providing community sporting opportunities where youngsters, regardless of age or ability, can meet up and play for free,” says Peter Kenyon. “I know that all of the Blue Pitches will be a really welcome and much-needed addition to the local communities and show our continuing support for London sport.”

Says Nick Craggs, marketing director, adidas Area North: “adidas are committed to encouraging and inspiring London’s youth to participate in sport. We have invested over £250,000 into the Blue Pitches initiative because we feel it is important that free sporting facilities are made available to the community if we are truly going to get the capital active.”

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