Trends & Features

adidas and UEFA extend partnership agreement

adidas and UEFA have extended their partnership for the Champions League, Europa League, Super Cup and Women’s Champions League until 2018.

As the Official Supplier Partner for the Champions League and Europa League, adidas will continue to supply the official match balls for both tournaments.

Under the new agreement, the brand will hold the rights to design and market exclusive Champions League and Europa League branded sportswear, and will continue to support the Young Champions grass roots event as well as outfit the volunteers for both finals.

”Being associated with the biggest club tournaments in Europe will allow us to further strengthen and extend our global football market leadership,” says Herbert Hainer (pictured), CEO of the adidas Group.

David Taylor, CEO of UEFA Events SA, adds: “This extension proves the strength of our business relationship and ensures adidas remains at the heart of European club football.

“Our continued collaboration will bring new opportunities for the promotion of the very best of European football to a worldwide audience.”

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