Trends & Features

adidas begins own-brand retail rollout in UK

adidas will open its new 608sqm Leeds store this Friday (August 16) as part of a new UK rollout plan that will see the company focus increasingly on own-brand retail outlets.

Currently adidas has six stores in London, Manchester, Birmingham and Liverpool.

The Leeds store will be adidas’ biggest store outside of the capital.

In a bid to bring a unique retail experience to the outlet, it will sell an exclusive range of adidas originals and ZX footwear.

The store will also incorporate a specialist sports performance area that will cater for football, rugby and cycling, ahead of the Tour de France coming to Yorkshire next year.

In addition, it will be an official stockist of England cricket kit and an official supplier of Real Madrid football kit.

“Leeds is the first step in an effort to increase our own-store growth and with its great football and rugby heritage, famous university and reputation as a UK fashion hub Leeds was the perfect place to start this,” Rupert Campbell, retail director for adidas UK, says.

“The arrival of our biggest store outside of London will provide new jobs and a unique adidas experience for the people of Leeds and this is something we hope to replicate elsewhere in the UK and are very proud of as a brand.”

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