Trends & Features

adidas enters race towards toxic-free future

Adidas has responded to the Greenpeace ‘Detox’ challenge by committing to a zero discharge of hazardous chemicals throughout its entire supply chain and across the entire lifecycle of its products by 2020.

The commitment comes seven weeks after the publication of the Greenpeace report, Dirty Laundry, which revealed commercial links between major clothing brands, including adidas, Nike and Puma, and suppliers responsible for releasing toxic pollution into Chinese rivers.

The follow-up product testing report, released last week, provided further evidence that chemicals capable of breaking down into persistent, bioaccumulative, and hormone disrupting substances were being used during the manufacturing processes of over 14 international brands, including H&M and Abercrombie and Fitch.

“adidas’ commitment to zero discharges shows it recognises that there are no safe limits and that only total elimination of hazardous chemicals from its supply chain is acceptable,” says Yifang Li, Greenpeace East Asia toxic campaigner.

“This is great news for our environment, our rivers and the millions of people in China and elsewhere who depend on waterways for their livelihoods.

“The road towards zero discharge is a long one and while Nike, adidas and Puma are now competing and collaborating in the race towards a toxic-free future, it is urgent that they turn words into actions and provide concrete and ambitious implementation plans and begin making real changes on the ground.”

As part of its commitment, adidas has included some very specific and immediate actions, including a NPE phase-out map based on a ‘no safe levels’ approach and a commitment to work with all levels of its supply chain.

The brand has also agreed to address the principle of the ‘right to know’ by ensuring full transparency about the chemicals being released from its suppliers’ factories and promised to deliver a detailed plan within the next seven weeks.

“Now the market leaders have blazed a trail for the industry to follow, we’ll be making sure the pack maintain the pace as they race towards zero,” says Greenpeace UK campaigner Tamara Stark.

“All around the world the consumers of both their products and their pollution deserve nothing less than full transparency and a total detox.”

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button