Trends & Features

ASICS and South African Rugby Union announce partnership

The brand will be the technical apparel partner of the Springboks and their associated national rugby union teams from January 1.

“This deal is a huge coup for the South African Rugby Union and one we’re very excited about,” Jurie Roux, SARU CEO, says.

“We are entering an enormously important period for South African rugby, encompassing two Rugby World Cups, as well as a new Springbok era under coach Heyneke Meyer.

“ASICS’ high level technical apparel and global brand reputation will help us both on and off the field.

“Making use of local manufacturers was one of the criteria in the tendering process and we have been impressed in the way ASICS has approached this.

“Their team has already held a number of discussions with potential suppliers around the country.”

The apparel will feature compression fabrics to improve blood circulation, high-tech laser cut ventilation, ergonomic design and recycled materials.

“With South Africa providing huge growth potential, ASICS’ partnership with SARU is a chance for us to continue to build our brand awareness and positioning in the South African market, while also supporting the Springboks in their quest to become the number one rugby side in the world,” Alistair Cameron, president and CEO of ASICS Europe, says.

ASICS has also recently been confirmed as official kit supplier to Team Scotland for the 2014 Commonwealth Games in Glasgow.

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