Trends & Features

ASICS continues to grow business across Europe

ASICS Europe delivered a sales increase of eight per cent between January and June this year, as the brand continued to grow its business across the continent.

Running apparel sales increased 22 per cent, while running footwear rose almost 10 per cent.

ASICS also recorded double digit revenue increases in tennis, volleyball, handball and court sports footwear.

ASICS Germany and France enjoyed double digit growth and Benelux and Scandinavia posted single digit growth.

Sales in ASICS’ own retail outlets increased by nearly 60 per cent.

“ASICS’ positioning as the premium true sports performance brand continues to achieve results, with an impressive eight per cent growth across the region during challenging economic conditions,” says Alistair Cameron, CEO of ASICS Europe.

“ASICS is performing exceptionally well at retail, with one of the highest sell-out rates in the industry.

Although the economic outlook continues to be tough, the running market is growing and ASICS continues to show outstanding results. Our investment in retail, apparel and Onitsuka Tiger in lifestyle are now all showing significant increases for 2013.”

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