Trends & Features

ASICS Europe continues to grow business

ASICS Europe increased sales by eight per cent between January and September 2012, despite difficult trading conditions.

Running apparel was up 40 per cent and running footwear 10 per cent, while tennis saw double digit growth.

ASICS also posted strong results in core performance sports footwear such as volleyball, handball and court sports, as well as accessories.

ASICS Benelux, Scandinavia and the company’s European distributors all posted single digit growth. Double digit increases were posted by ASICS Germany and France.

Sales in the brand’s own retail outlets increased by 66 per cent.

Alistair Cameron, CEO of ASICS Europe, says: “The first three quarters of 2012 were challenging for ASICS in Europe following the decision to terminate a number of high profile accounts as part of the repositioning of the brand across Europe through the implementation of a selective distribution policy.

“Despite this, we achieved strong growth.

“Our running performance, tennis and apparel results were all outstanding.

“We expect 2013 to be strong and the trend for performance ASICS products continues unabated thanks to our continued investment in TV advertising, which helps us grow brand awareness and brand meaning.”

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