Trends & Features

ASICS Europe’s 2013 sales increase 10%

Latest figures show the brand continues to grow across the continent, assisted by strong sales in performance running, where apparel sales were up 24 per cent and footwear up 13 per cent on 2012.

ASICS also posted a 23 per cent increase in tennis sales – apparel sales in this category jumped 75 per cent.

Double digit growth figures were posted in Germany, Scandinavia, France, Spain, Austria, Poland and Russia.

“We’re extremely pleased ASICS Europe has been able to accelerate its growth in 2013,” CEO Alistair Cameron says.

“Not only have we achieved success in performance running – our key strategic category – but particularly pleasing is our continued growth and success across core performance sports such as tennis.

“We also signed a long term agreement as kit supplier of the South African Rugby Union, which will increase brand awareness in rugby ahead of the 2015 Rugby World Cup.

“With the South African Rugby Union, the opening of more flagship stores and the rollout of our ecommerce platform in 2014, ASICS has yet another strong year ahead.”

ASICS Europe’s turnover for 2013 was quoted as €660 million (£539 million).

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