Trends & Features

Ballardie receives Tennis Europe Award

Mike Ballardie, Vice President and managing director of Prince Sports Europe, Middle East and Africa, has been presented with the Tennis Europe Award in recognition of his contribution to European tennis.

Ballardie was the architect of a successful three-year partnership between Tennis Europe and Prince and remains a key contact in the ongoing efforts to foster links and cooperation within the tennis industry in Europe.

Presenting the award, Tennis Europe President John James expressed the organisation’s gratitude to Ballardie for his “crucial role in supporting the next generation of tennis players through Prince’s sponsorship of the Tennis Europe Winter Cups from 2003-2005, his contributions to Tennis Europe conferences and in his efforts towards marketing the game in general.”

Commenting on the award, Ballardie said: “It is a great honour for me personally to receive this award and this recognition from Tennis Europe is something that I will cherish for many years to come. I look forward to continuing to work to strengthen European Tennis.”

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