The city centre outlet (pictured) was besieged by a group of around 25 mothers on May 6, who breastfed their children in-store in protest at the retailer’s decision to ask Wioletta Komar to stop breastfeeding her three-month-old baby in its Nottingham branch.
One of the mums, Stacie Madden, told The Brighton Argus newspaper: “It’s not just for the mother in Nottingham and ourselves – it’s for the future generation, for our daughters to be able to breastfeed in public without fear and judgement.
“We want Sports Direct to apologise and retrain their staff.
“It’s important to raise awareness of women’s rights to feed in public and make people realise breastfeeding is normal and natural.”
