Trends & Features

Diadora UK goes bust

Diadora UK has gone into liquidation.

The Italian-owned company was in the final year of a three-year deal with the Scottish Football Association to supply kit to the national team. The SFA says it’s still owed money by Diadora UK.

Rob Shorthouse, the SFA’s spokesman, told the Scottish newspaper ‘The Herald’: “We are speaking to their guys about the terms of our contract now that Diadora UK has gone into liquidation. We’re aware a receiver has been appointed so we’re now discussing the best way forward. We are up to date with the money they were due us for the first two years, but they’re still to pay for the final 12 months of the deal.

“It was always the case that when we entered into the final year we were allowed to either talk to Diadora about extending it or enter into discussions with other parties. Clearly with what has happened, we are in a position where we’re speaking to other companies. The crucial thing from a stock perspective is that we still have plenty of kit in the system and available to us. We’ve got enough to last us the rest of the campaign so it’s not a question of not having anything to wear.”

Shorthouse told the BBC: “We’re in a good position because Scotland fans are extremely loyal to their national team and buy the shirts in huge numbers. We’re an attractive proposition to other companies and are very confident this will be sorted out. It’s a shame for the guys at Diadora, who have been great partners with us over the past six years.”

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