Getthelabel.com, the online fashion and sports store and mail order catalogue, has surpassed several key milestones in its first six months of trading.
Launched in March 2009, new customer recruitment is up 20 per cent on forecast and work is now underway to double the size of the pick face at Get The Label’s distribution centre. Plans are also in place to extend sales overseas in 2010 and improve the Getthelabel.com website ahead of the Christmas sales periods.
“Our conversion rate is currently ahead of sector average, with our average basket value up 15 per cent on expectation,” says Liz McNamara, head of marketing at Getthelabel.com. “The current economic climate means that consumers are considering all purchases, not just high value ones, so value for money must be inherent in your proposition. When it comes to branded product, hitting key price points is the key to success.
“The improvements we are putting in place will help introduce more people to the Getthelabel.com brand, while the prices we are able to offer on top brands will convert that interest into sales.”
