Trends & Features

HI-TEC Europe sales soar

HI-TEC Europe’s sales in the first quarter of 2010 have increased significantly, compared to the same period in 2009.

Athletic footwear sales rose 63 per cent and outdoor footwear sales increased by 48 per cent. Figures were also boosted by a 35 per cent increase in business with STAG.

“HI-TEC’s continued focus on the independent retailer, with investment in enhanced sales support and marketing initiatives, has enabled the brand to maximise potential opportunities across the various sports, outdoor and lifestyle marketplaces,” says Martin Binnendijk HI-TEC European CEO.

Of the STAG sales increase, Binnendijk said: “This is fantastic news and thanks go to all of the STAG and Freedom members. We have been delighted with the sales performance of our outdoor product and look forward to launching a new global marketing proposition later on this year.”

Ricky Chandler, STAG/Freedom joint managing director, added: “The outdoor range from HI-TEC has become an integral part in the growth of Freedom in the last 12 months.

“Excellent product quality and innovation is backed by first-class customer service and marketing initiatives. Freedom members really have seen the huge benefit that HI-TEC outdoor can bring to their businesses. We are working very closely with HI-TEC to ensure this growth continues.”

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