Foot Locker and Nike have announced the European debut of the House of Hoops by Foot Locker store concept with an outlet opening in Paris on September 3 and one in London the day after.
The stores are designed to be the ‘ultimate consumer basketball experience’, featuring both Nike and Brand Jordan under one roof, and will be opened by NBA MVP LeBron James during his visits to Paris and London as part of his 10-city global tour.
“House of Hoops by Foot Locker is a hub for all things basketball and a new home for anyone who lives and breathes the game,” says Craig Zanon, VP and global basketball category leader for Nike. “It’s the ultimate basketball store. House of Hoops by Foot Locker offers a stellar line-up of performance and basketball inspired footwear, apparel and equipment, meeting the needs of the everyday player.”
House of Hoops by Foot Locker in the UK and France will feature basketball product, including coveted ‘player exclusive’ footwear.
“House of Hoops by Foot Locker will be the destination of choice for the basketball players who love the game and want access to the best product for on and off the court,” says Matthew D Serra, chairman of the Board of Foot Locker, Inc. “It provides a fantastic opportunity to connect with the European baller and paves the way for a bright future.”
