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How can I become a sports car dealer and be successful?

Looking for a change of career?

If you’re a car lover and want to get into the sales world, becoming a sports car dealer could be the perfect path to go down. The industry is worth over $2 billion in the UK, making it an extremely lucrative one to be a part of.

The potential to make great money and enjoy your craft is ever-present when you deal sports cars as you help high net-worth individuals find the motor of their dreams. This is a specialised area of sales, however, so you’ll have to work your way up.

Our guide can help you start the process and show you how you secure your dream job in the future. Read on to find out more.

What are the responsibilities of a sports car dealer?

A day in the life of a sports car dealer will include the following responsibilities:

  • Sell the best sports cars to prospective buyers
  • Keep up to date with industry changes and vehicle prices
  • Know the ins and outs of every motor you sell
  • Go out with buyers on test drives
  • Recommend insurance and finance providers
  • After-sale support

How can I become a sports car dealer?

Gain experience

Experience is everything on the road to your dream job and there are several ways to get it.

Get a regular sales job to learn how to sell products to customers as this skill will also transfer to sports car dealing. Being able to showcase great performance can also help with job applications.

You could also buy and sell cars privately as a hobby. You’ll need to take out part-time motor trade insurance to do this but showing you can sell cars may impress in an interview.

Learn the craft

Next, get to know the industry. Being knowledgeable is a great way to become a convincing salesperson, so learn about the various cars you’re likely to sell. Try to learn what benefits customers want to hear and why they matter.

There’s a lot of negotiation involved in sports car dealing, so knowing the best tactics to deploy and secure a great deal is a must. You may be paid a commission for your sales, which makes getting the best price essential.

Find the right company to grow your career

Finally, start applying for roles. Finding the right dealership to be a part of is vital for your growth and job satisfaction. You’ll be looking for mentors who can offer tailored advice to improve your sales skills.

Make sure you do plenty of research ahead of your interview, so you know what the culture is like and how you can impress and secure the job of your dreams.

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