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How to expand your sports business

Maybe you even want to expand into new areas, such as designing and producing a new line of sporting products or services related to your sporting niche.

Whatever the reason for your expansion plans, taking the decision to grow your business is both exciting and, perhaps, a little daunting, so it helps to be prepared. Read on for some top tips on how to successfully expand your sport-focused enterprise.

Find The Right Venue

If your sports business is thriving, but so far you have been running it from home or using a local gym or leisure facility, you may be keen to find your own business property. Of course, this will probably involve acquiring a mortgage if you’re planning to buy a property outright.

To help you find the right type of loan, you can use to compare and contrast business mortgages, and hopefully secure a loan that will be particularly favourable for your circumstances.

Focus On Your Clients’ Expectations

To help make sure you are expanding your business in the right direction – and to potentially give this expansion the best possible chance of success – you need to make sure you are catering to the needs and desires of your sports clientele.
Understanding your customers and what they want is essential for making any business more productive and profitable. It will also enable you to stand out from the competition, which is crucial for your enterprise’s future.

Develop A Strong Strategy

You probably already have a well-written business plan. However, if you want to expand, then it’s a good idea to create a new one that represents your current circumstances and where you want to get to. This plan should ideally include a breakdown of your finances, including your budget for the expansion. It should also feature details relating to any staff you will be taking on, your marketing campaigns, products and services, and information regarding your supply chain.
Having a detailed and robust business plan will give your sports venture a road map for success. It can also help you to steer clear of any potential mistakes or obstacles that could hinder your growth.

Make Your Presence Known

As you already know, you can’t have a thriving sports business without clients. As a result, it’s vital that you step up your marketing campaigns in order to help you attract more customers and raise awareness about your expansion. Use both physical and digital marketing to your advantage. For example, you can break the news about your plans for growth via social media or via an email marketing campaign. You may also want to hold a grand opening day event when your new premises is officially unveiled to the public.

Additional promotional tools such as free giveaways or trial periods can also help to enhance your brand appeal and help you expand your customer base as well as your business.


Making the decision to pursue the growth of your sports business is likely to be both thrilling and intimidating. However, with the right amount of planning, dedication, passion and commitment, there should be no reason why your business expansion shouldn’t help you reach new heights in the coming months and years.

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