Trends & Features

Independent sports shop recognised for retail excellence

Sheffield-based running store Accelerate scooped the Meadowhall Excellence in Retail Services Award at Sheffield Chamber of Commerce & Industry’s annual business award event on January 19.

“We are delighted to receive this award – it’s great to be recognised for excellence in retail,” says Accelerate managing director Stuart Hale.

“Customer service is at the heart of everything that we do, in store and online.

“Since we opened our doors in February 2009 we’ve believed that providing excellent service is the way to build our business.

“We treat our customers – old and new – as we would want to be treated.

“It’s as simple as asking how their running is going or remembering which event they are training for.”

Hale adds: “While we aim to provide the greatest range and choice of running shoes and equipment, ultimately we know that without the right service approach customers won’t return.

“Our team are all passionate about running, and about Accelerate, and they are all to thank for their contribution in our winning this award”.

Stuart Margetts, Meadowhall’s retail director, described Accelerate is a worthy winner.

He says: “As a company they have led the way in terms of product and store innovation, excelled in terms of customer service and demonstrated a strong financial performance.”

Accelerate is currently achieving 40 per cent sales growth year on year.

It runs the Accelerate Gritstone Series, which brings together seven of the area’s fell races into one series for the year.

Accelerate is also involved with events such as Sheffield’s Adventure Film Festival and will be part of the ‘Running Expert’ night line-up.

Pictured L-R: Stuart Margetts, Meadowhall, with Debs Smith and Stuart Hale of Accelerate.

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