With the launch of the new adipower Predator range from adidas, INTERSPORT has announced that an exclusive colourway will be available on the high street that will be supported by a fully integrated brand marketing campaign.
The campaign features Barcelona midfielder Xavi, who perfectly displays the values lived by the genius behind the game as he wears the exclusive shoe on the pitch.
Breaking now is the outdoor poster campaign, with 6 to 48-sheet sites directing consumers to their local INTERSPORT retailer, combined with an in-store promotion to win a pair of the top-of-the-range boots signed by Xavi.
