Intersport has joined forces with adidas for its latest promotional campaign in the UK and Ireland.
The national consumer competition takes the creative form of comic-strip graphics that have been adapted for in-store and point-of-sale material.
The marketing initiative is the first campaign of its kind to be launched by Intersport in the UK and Ireland, and signals the brand’s intention to target consumers, in support of its members, as it seeks to stamp its authority on the sports retail market.
“This level of consumer marketing will enable Intersport to build greater brand awareness at a time when we have invested heavily in refurbishing our corporate identity and set our sights firmly on growth,” Says Barry Mellis, Intersport’s general manager.
“It is this style of nationwide promotional activity, in association with one of the world’s most recognised sporting brands, that sets us apart as a buying group.”
He added: “It enables us to develop a closer relationship with the consumer, which will directly benefit our members as they seek to attract greater footfall.
“Intersport is continuing to develop its presence in the high street, and this type of marketing initiative goes a long way to underpin that ambition.”
