Trends & Features

INTERSPORT Sporting Pro to launch in September

Backed by the purchasing and brand power of global retail franchise INTERSPORT, a new sports business takes to the high street this autumn.

From September INTERSPORT Sporting Pro, a subsidiary of Matalan Retail, will launch with an initial 15 stores nationwide.

An online platform – www.sportingpro.co.uk – will launch simultaneously.

The chain will be headed up by former JJB chief executive Tom Knight, who says: “More people participate in some form of sport than ever before – whether it’s to encourage a healthier lifestyle or playing at competition level.

“INTERSPORT Sporting Pro will cater for all.

“All our staff will be fully trained and knowledgeable in their field to help and advise our customers on their sport requirements.”

The stores will have a strong focus on women’s specific product, as well as fitness and running.

They will also offer gait analysis and a custom fit insoles service, plus access to nets for cricket, hockey and golf practice.

Brands stocked will include Nike, adidas, New Balance, ASICS, Reebok, Under Armour, Canterbury and Onitsuka Tiger, as well as INTERSPORT own-label brands McKinley and Pro Touch.

In addition, equipment suppliers such as Head, Babolat, Wilson, Speedo and Raleigh will be showcased in-store alongside outdoor brands Columbia and Berghaus.

“INTERSPORT are delighted to have the addition of Sporting Pro to our retail portfolio,” Tom Foley, INTERSPORT general manager UK, says.

“As a global operator with more than 5,400 retailers in over 42 countries, we are able to support new high quality specialist ventures with a strong recognisable brand identity that underlines their sports expertise to the consumer.”

INTERSPORT Sporting Pro has also confirmed an exclusive corporate social responsibility support programme with sports legacy charity Sporting Promise.

As part of its commitment, INTERSPORT Sporting Pro is introducing a reward card scheme and will contribute one per cent of all reward card transactions to sports causes in the community.

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