INTERSPORT UK and Ireland is launching the next phase of its ‘Expert Advice’ consumer marketing campaign with a fitness themed execution.
Building on the creative that has proved successful with both the trade and consumers, the new campaign retains the split image concept, but this time showcases a fitness environment.
The promotion is fronted by Tom Smart, an INTERSPORT employee at the company’s Tunstall store, who participates in a wide range of sports and uses his knowledge and experience to advise customers on the best kit and equipment for their sport.
Retaining the ‘Expert Advice’ strapline, the fitness focus supports the range of new fitness products that will be launching in INTERSPORT outlets this spring.
“The first ‘Expert Advice’ campaign has been a massive success with our brand partners, store members and consumers,” says Tom Foley, INTERSPORT UK and Ireland’s general manager.
“The concept clearly communicates our brand positioning and the uptake from our store members has exceeded our expectations.
“The theme works so well because it offers us longevity with a concept that provides continuous brand awareness, but that can be built on and adapted for different product campaigns.
“The way it works equally well to support our fitness campaign as it did for running is testament to that.”
The campaign will launch through a series of adverts that will appear in national health and fitness print and digital channels this month.
The creative will then translate into a PoS support package that will be rolled out across INTERSPORT’s store network.
The advertising will be further supported by a PR and promotional campaign targeting fitness enthusiasts.
