Intersport UK has launched a reward club card scheme as part of its wider customer relations strategy.
Managed in partnership with Oxford Retail Data, a customer loyalty programme specialist, Intersport UK says the scheme is designed to help members develop a closer relationship with customers and stimulate sales through increased promotional activity.
The club card can be tailored to members’ local marketing and promotional needs, and also has the facility to link to national campaigns and promotions.
The reward club card will run in conjunction with Intersport’s new quarterly brochures, which will launch in spring 2011.
“One of Intersport’s guiding principles is to offer a level of marketing support that a member could not reach alone,” says Susan Herbert, Intersport’s marketing and communications manager.
“This principle stands at the heart of the company’s ethos and the scheme has been devised for our membership to give them a greater power of communication and benefit from the Intersport brand identity and awareness.
“Although we are at an early stage with this ambitious branding initiative, the response so far has been extremely encouraging.”
