Trends & Features

Join all the big names in running at the National Running Show in January

The National Running Show is gearing up to welcome the very best in the running industry at what will be the largest, non-race affiliated gathering of the UK’s running community.

Taking place on 20-21 January 2018 at Birmingham’s NEC, over 12,000 runners have already registered for tickets to this innovative new show and bespoke exhibiting, partnership and sponsorship opportunities are still available.

High-profile race organisers, sports retailers, sports brands, nutrition experts, sporting official bodies and communities are already confirmed for The National Running Show, and more are joining each week as it becomes clear just how important the show will be in terms of visibility and gain for any business involved in running.

The latest exhibitors, partners and sponsors to join The National Running Show are The Great Run Company, Find a Race, Oofos, Tryumf, Bosom Buddies Sportswear, The Virtual Runner, LightupU, Pace Pockets, TrainAsONE and Runarchy. They join an impressive line-up of names already confirmed for this exciting consumer event including UKRunChat, Run Mummy Run, Race Solutions, CEP Sports, Thule and Cancer Research UK.

The Great Run Company is welcomed as both a partner and exhibitor, presenting its portfolio of televised mass participation sports events that includes the Simplyhealth Great North Run.

Find a Race also comes on board as a partner, its listing of runs, rides, triathlons and other sporting challenges are highly relevant for a show that aims to thrill and inspire.

Boston-based Oofos, whose quality recovery footwear is wellloved among runners, has endorsed The National Running Show by becoming a sponsor, exposing the brand perfectly to the UK market.

The line-up of new exhibitors includes Tryumf, a Polish producer of high quality, bespoke medals which promises to be of particular interest to event organisers. Bosom Buddies Sportswear also joins as an exhibitor, this UK-based company committed to creating vibrant, ethically-made sportswear for women of all shapes and sizes, while online virtual event company The Virtual Runner will appeal to runners wishing to complete an event in their own time.

Four further exhibitors complete the latest additions to The National Running Show: LightupU, a range of illuminated wearable products to increase the visibility and safety of runners in low light or darkness; Pace Pockets, fabric wristbands that list marathon or half marathon split times whilst acting as a storage pocket for running essentials; TrainAsONE, a sophisticated and advanced training system, and rebellious sportswear brand Runarchy, whose mission is to promote the positive effects of exercise on the mind.

It is not too late to become an exhibitor or partner of The National Running Show and take up this unique chance to reach out to runners of all abilities and interests, just as they are adopting their training, race and brand preferences pre-race season.

Anyone wishing to become an exhibitor or partner of The National Running Show should contact Mike Seaman by email at

The National Running Show is also offering free tickets to all Sports Insight readers, please go to the website and use the discount code NRS18 to secure your free ticket by December 20.

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