Lotto Sport Italia has been announced as Queens Park Rangers FC’s Official Kit Supplier from next season in a deal that could be worth £20million over five years.
As part of the deal, Lotto will be providing new home and away kits and trainingwear for players from the first team through to QPR’s Centre of Excellence representatives, as well as developing new lines of QPR-branded clothing and shoes. The contract also includes a substantial investment into QPR’s ‘Football In The Community’ scheme.
Says Andrea Tomat, president of Lotto Sport Italia: “We cannot wait to start this new alliance. This is an important partnership which will enhance the brand awareness of Lotto, not only in the UK but also at international level, thanks to the worldwide media coverage of English football and in particular of Queens Park Rangers and the club’s new owners. This partnership will also see both parties develop mutually beneficial commercial ideas along with new product lines inspired by the team with an unmistakable Italian touch.”
Flavio Briatore, chairman of QPR Holdings Limited, added: “This is the first significant new partnership for the club since I became involved and I am very excited about it. Lotto Sport Italia are the perfect fit as our new kit supplier. As a brand, I am certain that their involvement will benefit us on and off the pitch. I would personally like to thank Mr Tomat and all at lotto Sport Italia for their efforts and I look forward to working with them over the next five years as we aim to achieve our objective of returning QPR to the Premiership.
“I am delighted with the design of the new team strip, which maintains the QPR tradition of blue and white hoops. I know how important it is to the fans that the hoops remain, and that was always going to be the case.”
