The discount online and mail order retailer has been bought by Danish fashion company BESTSELLER, which owns brands such as Jack & Jones, Mamalicious and Vila Clothes, and has 3,000 stores in 38 countries.
Founder in 1987, M and M Direct has over 1.3 million active customers and 50 million website visits a year.
It has dedicated websites covering the UK, Germany, France, Austria, Holland and Poland and also serves more than 20 additional countries worldwide.
“We have worked with M and M for several years and have come to know the people within the company as passionate and hardworking people who have achieved many positive results,” Mogens Werge, BESTSELLER’s communication director, says.
“We believe M and M will continue to develop and become a leading company within its business and its markets.”