Trends & Features

Mitre and Lucozade Powerleague agree partnership

All the five-a-side leagues will play with a Mitre football that’s been designed specifically for Lucozade Powerleague, while a range of joint initiatives have been planned, including a national tournament that culminates in a final at the Wembley Lucozade Powerleague centre.

“We have ambitious plans for the brand in the UK and Ireland and are excited about the new exclusive designs we have created,” Chirag Patel, vice president of product and marketing at Mitre, says.

“The Lucozade Powerleague centres attract over 560,000 visitors each month in 46 locations.

“Small sided football is one of the fastest growing forms of the game and as the UK’s leading provider they offer top class facilities and a well organised league structure.

“Their goals are very closely aligned with our own, which is why this new partnership is important to us.”

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