Trends & Features

Nike to sponsor Manchester City

Nike has confirmed that sponsorship of Manchester City FC will move from Umbro to the Nike brand from the start of the 2013/14 season.

Umbro’s sponsorship of the club, which started in June 2009, will continue to the end of the 2012/13 season, after which all kit, training wear and related products will be designed, manufactured and distributed by Nike until 2019.

“We’re excited by the opportunity to further develop the relationship between City and Nike, which builds on the successful partnership the club has already enjoyed with Umbro and reflects both the ambitions of the club and the Nike brand’s position within the world of football,” says Charlie Denson, Nike brand president.

John Macbeath, interim chief executive of Manchester City, added: “We are delighted to have further strengthened our relationship with the Nike family.

“Nike’s deserved reputation as the leading global sports brand, its unparalleled R&D capacity, leading global retail distribution networks and award winning marketing capabilities mean that this is a very important step forward in the evolution of Manchester City.”

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