International performance sports and underwear brand Odlo has pioneered new fabric technology development since it was founded in Norway in 1946, and for SS17 it introduces CeramiCool, the first active cooling garment technology on the market.
This innovative new technology reduces skin temperature by an all-important 1ºC – keeping users cool and comfortable indoors or out, even when temperatures are soaring.
CeramiCool technology works via a unique three-way process: Ceramic microparticles with excellent thermal conduction properties are incorporated into the garment yarn.
These quickly draw heat away from the skin.
The flat cross section yarn structure creates tiny air channels that quickly transfer heat away from the body.
The lightweight, low bulk of the yarn increases breathability and ventilation to boost cooling airflow.
The Odlo CeramiCool Collection for men and women includes pants, T-shirts and singlets and is divided into Seamelss and Pro ranges.
Seamless is geared towards high performance sports activities and Pro towards the everyday fitness and gym enthusiast.
All CeramiCool products also include comprehensive UV protection.
Odlo hits the gym
Odlo will also be taking its expertise in the outdoor sector and applying it to the training and gym environment in 2017.
Odlo has created a collection of active layers that are suitable for training for any sport, with sports underwear underpinning the whole collection. Named Odlo Studio, this new offering for SS17 is all about comfort and creating the optimum balance between style and performance, while providing the body with the best possible support in terms of breathability and moisture management for gym-based workouts.
Two key features of the new Odlo Studio proposition are Evolution Light base layers and Odlo’s new Sports Bra collection.
For 2017, Odlo Evolution Light has been totally re-envisioned.
While it maintains its renowned seamless construction and integrated functional zones, which provide outstanding moisture management, optimum temperature and perfect fit under the most demanding conditions, it has acquired several new and improved features including additional ventilation zones which increase breathability by 20 per cent.
The Evolution Blackcomb Light collection is stylish and multi-functional and can be worn as sports underwear or as a gym base layer, while Evolution X-Light remains the world’s lightest seamless performance underwear.
Sports bras
The popular Cubic all-season underwear is now available in fresh summer colours with sports bras made to make a fashionable statement.
The Feminine Sports Bra is extremely comfortable thanks to its broad, stretchy underband, while a central mesh panel provides ventilation, and it also includes an integrated key pocket.
The Feminine Soft Sports Bra also features mesh panels, a stretchy underband and even narrower straps, while the triangle bikini inspired the design of the Fitness Soft Sports Bra.
The on-trend Yoga Bra has seamless ventilation zones and is multi-functional and the Padded High Sports Bra, still available in Black and White, is now available in bright Beetroot Purple as well.
Other key colours in the new Spring-Summer 2017 sports bra collection are Fleur de Lotus and Spectrum Blue.
Retail support
The new Odlo SS17 range will be fully supported in store with the introduction of all new POS and promotional materials including an innovative retail stand designed to showcase the new CeramiCool Collection.
Brand marketing support will include tactical print and digital advertising, ambassador sponsorship and a nationwide PR campaign.
Contact details: ODLO.COM, 0845 603 7289
