Trends & Features

On appoints new UK sales director

Ex-adidas and Sweatshop, Richard Burney (pictured) takes on the role as demand for the Swish running shoe company’s products continues to grow in the UK.

According to On, the number of retailers stocking the brand has doubled in the last year.

Burney will work closely with European head of sales Christian Bahr and UK tech rep Tierney Maude, who has been instrumental in the company’s growth in the UK.

On is also planning to expand its sales team with additional sales and tech reps this year.

“When On first entered the UK market, it did so using distributor Fit Brands, who positioned the brand well within the specialist running stores,” Bahr says.

“With clear demand for the shoes, we decided that setting up a UK-based sales team would benefit the brand and our partners.

“This model already works well in Switzerland, Germany and the USA.

“Our goal is to work directly with all our partners, providing a first class service and to set up a powerful selective distribution.

“Our goal for the next three years is to set up a strong UK team.

“We want to position On as one of the top five premium performance running brands in the UK and Richard, with his wealth of experience, is key to this.“

“On’s Cloud technology is a hugely important point of difference both visually and functionally,” Burney says.

“The market has lots of great brands with great shoes, but which are widely available in all retail channels and are mostly all offering a variation on the same theme.

“On shoes not only bring a retailer’s shoe wall to life with a unique design and construction, but also provide a running experience unlike any other out there in the market.“

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