Trends & Features

Sports businesses urged to show support for apprentices

Sports businesses across England are being urged to show their commitment to apprenticeships by displaying a new ‘badge’ on their websites or stationery.

The apprenticeship employers’ badge has been developed in response to consumer demand. Recent research, commissioned by the National Apprenticeship Service, showed that 64 per cent of consumers would use a register enabling them to choose a business that hires apprentices, and over 80 per cent of people are more likely to use a business if it offers apprenticeships to young people.

Once an organisation has put the badge on its website, its logo will in turn be placed on the apprenticeship website – ensuring their customers can see they support young people.

Simon Waugh, chief executive of the National Apprenticeship Service, says: “I am pleased to announce the launch of the apprenticeship badge for employers and businesses. Recent research shows a high majority of consumers prefer businesses who take on apprentices, and this is a great way for those businesses to show their commitment.

“The badge scheme will demonstrate which businesses support young people through offering apprenticeships and will provide a service for consumers to choose. The scheme will add to the numerous benefits apprentices bring to a business.”

Kevin Brennan, minister for further education, skills, apprenticeships and consumer affairs, says: “For years businesses of all sizes have supported young people by offering apprenticeships and, in return, apprentices have contributed to their employers’ success by increasing efficiency, productivity and providing a sound investment for the future.

“Apprentices are good for business and now employers can let their customers know they employ apprentices by displaying their support for young people through the apprenticeship badge scheme.”

Businesses that hire apprentices can download the badge by visiting, clicking on ‘Employers’ then ‘Employers’ Badge’.

Employers who want to get involved in apprenticeships should call 08000 150600.

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