The report is segmented by product (non-protein sports nutrition, protein powder, protein RTD, and protein bar) and geography (UK, Germany, Italy, France, and Rest of Europe).
The report also covers the following areas:
The sports nutrition market in Europe is fragmented, and the vendors are deploying growth strategies such as using low-price strategies and strengthening the local customer base to compete in the market. The report analyses the market’s competitive landscape and offers information on several market vendors, including:
• Abbott Laboratories
• Ajinomoto Co. Inc.
• Glanbia Plc
• Iovate Health Sciences International Inc.
• Lonza Group Ltd.
• NUTREND D.S., as
• Optimum Nutrition Inc.
• PepsiCo Inc.
• TRIPOINT GmbH
• Ultimate Nutrition Inc.
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Geographical Market Analysis
The UK will provide maximum growth opportunities in the sports nutrition market in Europe during the forecast period. According to our research, the region will contribute to 40% of the global market growth. The increasing number of people enrolling in fitness centres and the growing demand for protein-based products such as sports nutrition products will drive the sports nutrition market growth in the UK during the forecast period.
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Key Segment Analysis
The sports nutrition market share growth in Europe by the non-protein sports nutrition segment will be significant during the forecast period. Carbohydrate-based gels and bars are offered in various flavors such as raspberry and lime, with other ingredients such as caffeine. The rising adoption of carbohydrate gels and bars is driving revenue growth in the non-protein sports nutrition segment.
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Key Market Drivers & Challenges:
The rising inclination toward fitness owing to increasing awareness of the lifestyle-related condition is one of the key factors driving the growth of the sports nutrition market in Europe. This has created the need for energy boosters to enhance performance. The sales of sports nutrition products through gyms and fitness centers in the region have increased significantly in the past few years.
The significant threat from counterfeit products will challenge the sports nutrition market in Europe during the forecast period. The availability of low-quality and substandard products hampers the brand image of established products. Counterfeit products increase the health risks among consumers and expose athletes to the risk of doping. Such incidents adversely impact the image of vendors and expose them to the risk of legal subjugations. Moreover, the lack of surveillance in local supply chains is resulting in the tampering and repackaging of products in supply chains. Vendors are incurring additional costs in curtailing such grey market activities.
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• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will assist sports nutrition market growth in Europe during the next five Years
• Estimation of the sports nutrition market size in Europe and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behaviour
• The growth of the sports nutrition market in Europe
• Analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of sports nutrition market vendors in Europe