Trends & Features

Sports performance retailer Intersport UK will be launching a new e-commerce site

Intersport Announces New E-Commerce Site

Sports performance retailer Intersport UK will be launching a new e-commerce site at within the coming weeks.

The opening of its online store is an important and positive step for Intersport, and has been welcomed by the many brands it endorses. The website will support the 200 retail stores across the UK whilst taking loyal consumers to the next level with fast and easy purchasing

As a showcase of sports performance products, will be a major boost to brand awareness and appeal to a wide customer audience. Visitors to the site will be able to search for key brands under the focus categories of running, training, fitness, swim and football, with an emphasis on Intersport exclusive products.

The new website will support all Intersport retailers by offering a click and collect to store option enabling the retailer to have a wider product offering which the size constraints of a high street store doesn’t always allow. It will also support the increased traffic to the website and enhance the consumer’s shopping experience whilst being informative, quick and convenient for all involved. The site will also feature expert advice, product reviews, competitions and links to partners such as parkrun.

Intersport has chosen online sports merchant Sportswise (Borders) Ltd, which operates the to host its UK website. A premium online sports merchant, Sportswise is a long serving and highly respected member of the Intersport group.

Tom Foley, General Manager at Intersport UK, said: “This is a very exciting time for Intersport UK. The launch of our e-commerce store is a natural progression for the company, and will allow us to continue to build our reputation as providers of the highest quality sports merchandise in the UK, bringing sport to the people.

“We have found the perfect partner in Sportswise (Borders) Ltd as they have both the expertise and facilities to help us make this important next step in developing our online presence. I would like to thank Sportswise, our Retailers and all of the sports brands for their support.”

Intersport are leading the way on initiatives and this is a further highlight of the dynamic direction and progressive pace that Intersport UK & Ireland are moving at.

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