Trends & Features

Sports Source Europe & the Running Order Show

More details have emerged from the ispo Group about the two shows that are to replace the suspended ispo summer event in Germany.

Sports Source Europe will, says the ispo Group, meet the increasing interest in and demand for own-label product and other sourcing needs, while the Running Order Show is the first B2B event of its kind that will focus entirely on running and associated product sectors. Both shows will run from June 29-July 1 at the Munich Order Centre, which offers up to 30,000 square metres of exhibition space and is situated 15 minutes from Munich city centre.

Says Tobias Groeber, head of the ispo Group: “As a supplier we have to adapt to market needs and have decided to suspend relaunching ispo summer until further notice in order to thoroughly assess the changing global needs and develop the concept further to provide a strong industry platform in 2009. With ispo, the industry has a certain expectation in terms of size and support by all the major brands, like in winter, where all the market leaders in ski, board, outdoor and sportstyle are present. But in summer this expectation would not have been met.”

“We have to look into the market, analyse the market needs and offer corresponding products,” continues Groeber. “At the moment, the industry doesn’t require a traditional ispo summer, but there is a demand for a running order show event and, similarly, a sportstyle platform, and this is exactly what we are doing now. We are not only organising ispo shows, but also specialised shows like Golf Europe or Sports Source Asia in Hong Kong, but feedback tells us there is definitely still a need for sports trade shows.”

The ispo Group has confirmed that a new ‘sport-inspired lifestyle’ show is already in development for Munich next year.

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