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Welcome to Sports Insight, for all your sporting needs. We cover all the news and views from the sports market. If a new product is being brought to the market, then you can find out about it with us. Our social media channels and newsletter target all those who need to know. Sports Insight can offer you marketing tools to get your message heard.

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Their Majesties The King and Queen will attend the Opening Ceremony of the Glasgow 2026 Commonwealth Games on Thursday 23rd July, at The Hydro in Glasgow. Their Majesties will join athletes, officials, volunteers and spectators from across the Commonwealth to…

In a sector where precision, reliability and turnaround times define success, the right embroidery hardware becomes a cornerstone of your business. With over 100 years of engineering expertise and a reputation for long-term durability, Brother machines offer the performance, efficiency…

West Ham United have today launched their 2026/27 away kit as the Club brings back the White Away colour, worn for some of the most memorable moments in West Ham United history, reinvented by New Balance for the season ahead.…

Defiant by design, this new collection delivers explosive spin and power for athletes who continue to push the limits of greatness. Defyer is played by some of the top athletes in the world, including current Wilson athletes, Karen Khachanov, Sebastian…

A new report has revealed how sports clubs with limited space in built-up areas could use relocation to deliver modern facilities and widen community access. ?" target="_blank" rel="noreferrer noopener">Planning for Sport: Relocation, Relocation, Relocation?, produced by national planning and development…

Table Tennis England has adopted the AI-powered coaching platform – co-founded by Harry Maguire – that uses voice-to-report technology. It helps coaches deliver more consistent personalised feedback to players. 700 table tennis coaches and 30,000 members will benefit immediately The…

A new song that has united tens of thousands of England fans at the World Cup was inspired by a catchy track used in Sports Direct’s latest marketing campaign. Supporters of the Three Lions have regularly been filmed in bars,…

Some records don't just get broken — they get celebrated. Harry Kane has done it – in Skechers Football boots. He has surpassed Gary Lineker's long-standing record to become the highest-scoring English player in World Cup tournament history — and…

A major new report from the international delivery expert Parcelhero finds AI has moved from boardroom experiment to operational backbone across global supply chains – and the transformation is accelerating faster than anyone predicted. A new industry report, Putting the…

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