Rendering of INTERSPORT Clubhouse, ALEXA, Berlin, Germany
INTERSPORT will open a series of immersive Clubhouse experiences across Ber-lin, Paris and Istanbul this summer as part of its global brand campaign, bringing its “YOUR PAS-SION. YOUR PLACE. MAKE IT YOUR GAME.” platform to life in physical form. Designed as open community spaces, the Clubhouses will connect fans, players and local communities through a mix of activations, product experiences and brand moments, including opportunities to shop the latest collections from Nike, adidas and PUMA.
Numerous INTERSPORT countries have been hosting FOOTBALL EXPERIENCE and EA SPORTS FC™ 26 qualifiers, bringing the campaign directly into local communities and giving winning teams the chance to compete on an international stage. All roads lead to the INTERSPORT Club-house in Paris, where markets come together for the Final on June 27th and 28th, a shared cele-bration of football and the global INTERSPORT community.
The Clubhouses will run across key dates from June to July, with each location reflecting the global campaign concept while remaining rooted in its local culture reinforcing INTERSPORT’s positioning as the common ground where people come together through sport.
Berlin – ALEXA: June 6 – July 19
Istanbul – Meydan Mall: June 11 – June 21
Paris – Les Halles: June 12 – July 4ocal sporting community.
